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This, of course, is not the real copy for this advertisement. The real words will be written once you have approved the headline.
Rest assured, the words will expand the concept. With clarity. Conviction. And even a little wit. Because in today’s competitive marketing environment, the body copy of your advertisment must lead the reader through a series of disarmingly simple thoughts.
All your supporting arguments must be communicated with simplicity and charm.
And in such a way that the reader will read on.
(After all, that’s a reader’s job: to read, isn’t it?)